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Metrics·March 21, 2026·3 min

New Patient Flow

How many new patients you’re bringing in, and whether it’s enough.

New patient flow is simply how many new patients walk through your doors each month. It's one of the most-watched numbers in any practice.

What's a good number?

A common benchmark is 20–50 new patients per month for a single-doctor general practice. Multi-doctor practices obviously expect more. But raw count isn't everything. you also want to know where they're coming from and what their average production is.

Why it matters

Every practice loses patients naturally: people move, change insurance, or just stop coming. New patient flow is what replaces them. If you're not bringing in enough new patients to offset attrition, your active patient base shrinks over time.

How to track it

Your PMS flags new patients at intake. The useful layer is trending it month over month and correlating it with your marketing spend. Denta shows new patient flow as a time series alongside your other KPIs so you can see the full picture.

JB

Jack Beecher

Founder & CEO at Denta

Track this metric automatically

Denta calculates your KPIs from your PMS data — no spreadsheets, no manual reports.

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